Doing the Deep Work

Doing the Deep Work

I think we can all agree with the statement, “People buy from people.” Today’s guest on “Selling From the Heart is Roderick Jefferson. He believes that success and fulfillment in sales happens when we show up as real people with our authentic...
Sales Enablement 3.0 with Roderick Jefferson

Sales Enablement 3.0 with Roderick Jefferson

Roderick Jefferson, author of “Sales Enablement 3.0,” joins Andy Paul to shares tips and best practices from his book. We dive into what the ultimate purpose of sales enablement is, which Roderick says is to partner with sales leaders to build and execute on...
Enablement… It Always Starts with Data!

Enablement… It Always Starts with Data!

Roderick Jefferson, author of the bestselling book – “Sales Enablement 3.0”  joined host John Kosturos discuss the intricacies and powerful potential of Field Enablement. Translating data and interpreting insights in department-relatable lingo,...
Highly Recommended Sales Books (2022)

Highly Recommended Sales Books (2022)

Winning in today’s hybrid sales world requires continuously staying on top of the strategies for leading your sales team, coaching sales reps, engaging customers, and leveraging technology. Who better to turn to than the experts who literally wrote the book on...