Doing the Deep Work
I think we can all agree with the statement, “People buy from people.” Today’s guest on “Selling From the Heart is Roderick Jefferson. He believes that success and fulfillment in sales happens when we show up as real people with our authentic...
Sales Enablement 3.0 with Roderick Jefferson
Roderick Jefferson, author of “Sales Enablement 3.0,” joins Andy Paul to shares tips and best practices from his book. We dive into what the ultimate purpose of sales enablement is, which Roderick says is to partner with sales leaders to build and execute on...
Enablement… It Always Starts with Data!
Roderick Jefferson, author of the bestselling book – “Sales Enablement 3.0” joined host John Kosturos discuss the intricacies and powerful potential of Field Enablement. Translating data and interpreting insights in department-relatable lingo,...
How to Solve your Customer’s Pain Points
We all want to better understand our customers’ pain points to provide what they need to remedy their pain. Roderick Jefferson, sales enablement practitioner and author, shared valuable insights for diagnosing your customers’ problems—and helping them make the best...
