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Roderick’s Articles
Building a Mentorship Program to Fuel Professional Growth
Fostering a culture of collaboration among reps can enable effective problem-solving, active communication, and meaningful connections. Ultimately, this helps create a sense of belonging for reps that can empower engagement and motivate personal development....
Getting Back to the Basics to Enable Virtual Selling
The global pandemic has impacted every aspect of our daily lives. It has forced business-to-business (B2B) buyers and sellers to embrace doing business digitally in a huge way. In Sales Enablement PRO’s State of Sales Enablement Report 2021, 70% of the respondents...
Highly Recommended Sales Books (2022)
Winning in today’s hybrid sales world requires continuously staying on top of the strategies for leading your sales team, coaching sales reps, engaging customers, and leveraging technology. Who better to turn to than the experts who literally wrote the book on...
Discussing The Evolution From Training To New School Sales Enablement!
Sales enablement is in the middle of a slight overhaul. Covid-19 has accelerated the need to (virtually) help sales teams cater to buyer needs on the buyer’s terms, providing them with the content and information they need at the right time. Enter Sales Enablement...
How to Design a High-Performing Sales Enablement Program
Every successful sports coach will tell you that games aren’t just won on the field or court. They’re won during planning and practice. Let’s look at the five important aspects to building a high-performing sales enablement program through planning and preparation:...
Influential Sales Leaders on Securing Trust in B2B Sales
The world has shifted in a way that we've never experienced before. Sales enablement practitioners MUST pivot now or forever be labeled as the “fixers of broken things!” Roderick Jefferson outlines the changes in his Amazon bestselling book, Sales Enablement 3.0:...
Designing, Building & Deploying Sales Enablement 3.0 (The Next Normal)
The world has shifted. Sales enablement practitioners MUST pivot now or forever be labeled as the “fixers of broken things”! I call it Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence! There is no back to or new normal! It's about defining the...
The Sales Enablement Chronicles: Insights from the Inside
The sales enablement landscape is rapidly changing. Roderick Jefferson joins Jeannine Castater, Demand Generation Manager at Seismic Software to discuss sales enablement best practices, strategies, and share words of wisdom around to define sales enablement within...
B2B Sales Enablement Best Practices for 2020
Are your sales teams set up to succeed in an ‘Experience Economy’? 3 experts weigh in. B2B Sales Enablement Best Practices for 2020? There are multiple components to the modern sales ecosystem - multiple channels, sources, influencers, tools and stakeholders It is...
Podcast Interviews
Roderick is frequently interviewed by some the industry’s most popular podcasts on Sales Enablement. Roderick ‘s interviews explore critical sales insights, sales perspectives, sales skills and sales technologies that enable peak sales performance.
