We help companies

accelerate speed-to-revenue &

increase sales productivity

We are here for you and with you every step of the way. Here are A Few Businesses and Organization that We Have Worked With.

Roderick Jefferson & Associates consists of a community of award-winning experts focused on navigating our clients through complexity and defining clear paths to success. Our goal is to help small to medium-sized businesses increase their sales revenue and improve their sales processes.

We go beyond foundational sales & service consulting. We take a comprehensive look at the entire customer journey, including hiring practices, tools, methodologies, coaching, and enablement processes. We use this knowledge to create customized solutions that meets the unique needs of each of our clients leading to accelerated speed-to-revenue, increased seller productivity and scalable growth.

Building Your Blueprint To Success

Building Your Blueprint to Success

Fractional Enablement Leader

 We can provide a Fractional Enablement Leader that will partner with your CEO, CRO, and CMO to create the processes, programs and metrics frameworks that your go-to-market organization needs to increase sales efficiency.


Roderick’s strategies help businesses struggling to stand out in our crowded, distracted world. Your audience will learn, laugh, and leave with ideas they can implement right away.


Roderick writes often about the industry of sales enablement. These blog posts and articles provide a wealth of best practices, examples, and reports. Consider this your go-to resource as you design and deploy an effective sales enablement strategy for your business.

Podcast Interviews

Roderick is frequently interviewed by some the industry’s most popular podcasts on Sales Enablement. Roderick ‘s interviews explore critical sales insights, sales perspectives, sales skills and sales technologies that enable peak sales performance.

What People & Clients Are Saying

Jerry Cutini

President & CEO (Revasum)

“Roderick gave us great talk on how to integrate our culture and how to start building our culture, but more importantly how to get the whole team working together around our customer activities. I can’t recommend him highly enough as a speaker!”

Jake Braly

VP of Strategic Allegiances (Highspot)

“Roderick did a great job speaking around the evolution of the sales enablement charter. It’s exciting to see where sales enablement is headed. It’s really moving up to the next level of strategic importance and Roderick is at the forefront!”

Kiwoba Allaire

Founder & CEO (Girl Stem Stars)

“We were truly blessed to have Roderick as our keynote speaker. His speech and presentation was moving, uplifting, engaging, and inspirational to our students!”

Ruth Nelson

Global Sales Enablement Strategy & Operations (Cisco)

“I booked Roderick for a keynote with our Global Sales Enablement Team. Roderick is not only a master in sales enablement; he truly wants to see teams succeed and shares his failures, success, and everything in between. He has a proven blueprint with a shared focus on the business and the people. There is no one right strategy or magic bullet to sales enablement, but Roderick will lead you and your teams to think differently, optimize for growth and drive better relationships with sales and sales leaders. ”

Sales Enablement 3.0

The Blueprint To Sales Enablement Excellence

Sales Enablement 3.0

The Blueprint To Sales Enablement Excellence