Sales Enablement Excellence

Sales Enablement Excellence

If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary. In this episode, my...
Innovative Approaches to Sales Success

Innovative Approaches to Sales Success

In this conversation, Roderick Jefferson joins the team at  Membrain to unpack the evolution of sales enablement into broader revenue and go-to-market enablement. Listen as Roderick shares his invaluable insights on aligning business lines, measuring revenue impact,...
Transforming Sales Productivity

Transforming Sales Productivity

of sales enablement. Our exploration begins with the first big idea, which challenges the status quo by emphasizing the importance of GTM (Go-To-Market) transformation over traditional sales enablement strategies. We analyze how this shift in focus can revolutionize...
Business Leaders of America Podcast

Business Leaders of America Podcast

In our conversation, Roderick delves into his journey of transforming sales processes for many large and mid-size companies. He also shared a captivating story about his near-death experience and the invaluable lessons he learned from it. His deep insights and...