The Buyer’s Journey Runs through Field Operations

The Buyer’s Journey Runs through Field Operations

For growth-driven businesses, the buyer journey needs to take priority over the seller journey. “We have to think about accountability to the buyer for each go-to-market team,” says Roderick Jefferson, author of Sales Enablement 3.0. “It cannot be about sales above...
Leading Up with Roderick Jefferson

Leading Up with Roderick Jefferson

Roderick joins Mark Silverman to discuss what it takes to lead and manage up. He highlights the difference between managers and leaders. He explains why learning is a crucial part of leadership and underscores the value of having humility as a leader. He also offers...