Roderick Jefferson, author of the Amazon Bestselling book, Sales Enablement 3.0, The Blueprint To Sales Enablement Excellence joins this episode  of the From Fear To Fire podcast is focused on Sales Enablement. This refers to the practice of equipping sales teams with the resources and tools they need to be more productive. Everything from training and coaching to data analysis and technological solutions is covered. It is an important part of any business’s success. Learn more about it as our guest expert shares his experience and his objective of assisting businesses in accelerating and increasing sales productivity.

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