Roderick Jefferson joins The Thoughts on Selling Podcast as he brings a special blend of hands-on experience, including carrying a bag early in his career and managing training, sales productivity, and global sales enablement over the past 20+ years. Key Takeaways from the conversation includes:
- How we define sales enablement, how the focus has gone from the “right content at the right time at the right place…” to changing seller behavior…to revenue enablement.
- The value of the sales enablement charter and the power of the partnership between sales enablement, sales leadership, marketing, and product management
- Useful revenue-focused metrics & measurements
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