As the world shifts and adapts to new ways of living and working, so are B2B buyers! Sellers must adjust their tactics to meet new demands. People don’t want to be sold to anymore — they already have access to a lot of information and are looking for confirmation to buy or not from your company.
During this episode of the #B2BMX podcast, our host Klaudia Tirico chats with Roderick Jefferson, author of “Sales Enablement 3.0.” The pair discuss the difference between #salesenablement and sales training and talk shop about how #sales teams can break the mold and build better relationships with prospective clients!
Click here to listen to the full podcast!
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