This episode of the podcast focuses on how sales enablement can assist leaders drive revenue growth. Roderick Jefferson, author of Sales Enablement 3.0, is the quintessential sales enablement guru. He explains in depth how sales enablement is like an orchestra and how it is responsible for bringing order to the chaos within a company by acting as a hub that communicates with every department.
Roderick sheds some light on what tools you need to provide clarity to leaders and how sales enablement can help them accelerate growth by focusing on priorities and the top ways to help. Jeff and Roderick also discuss what the most effective way to build a buyer’s journey is that is actionable and usable.
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