Always Focus on the Buyer’s Journey!

Always Focus on the Buyer’s Journey!

Join us for a captivating conversation with Roderick Jefferson, a go-to-market transformational leader, keynote speaker, and best-selling author, as we explore the intricate dance between sales transformation and the buyer’s journey. Roderick shares his unique...
Defying My Stroke’s Worse Odds

Defying My Stroke’s Worse Odds

In this episode of Recovery After Stroke, Bill Gasiamis talks with Roderick Jefferson & discovers how a near-death ischemic stroke caused by hypertrophic cardiomyopathy led to an extraordinary recovery journey filled with resilience. Roderick is an internationally...
Reducing Friction Between RevOps & Enablement

Reducing Friction Between RevOps & Enablement

In this episode of RevOps Unboxed, Sandy Robinson sits down with veteran Roderick Jefferson, CEO and Fractional GTM Transformation Leader at Roderick Jefferson & Associates. They discuss how RevOps and revenue enablement should work together, removing friction and...
Sales Enablement Excellence

Sales Enablement Excellence

If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary. In this episode, my...
Innovative Approaches to Sales Success

Innovative Approaches to Sales Success

In this conversation, Roderick Jefferson joins the team at  Membrain to unpack the evolution of sales enablement into broader revenue and go-to-market enablement. Listen as Roderick shares his invaluable insights on aligning business lines, measuring revenue impact,...