The Buyer’s Journey Runs through Field Operations

The Buyer’s Journey Runs through Field Operations

For growth-driven businesses, the buyer journey needs to take priority over the seller journey. “We have to think about accountability to the buyer for each go-to-market team,” says Roderick Jefferson, author of Sales Enablement 3.0. “It cannot be about sales above...
Enablement’s “Normal”​ No Longer Exists!

Enablement’s “Normal”​ No Longer Exists!

Unfortunately, too many times revenue enablement teams are hit immediately and deeper than other lines when a company decides to reduce their workforce. This is generally because they have not provided metrics & measurement that articulates a direct correlation...
WINTER IS COMING – Are You Prepared!!!

WINTER IS COMING – Are You Prepared!!!

I’ve been honored to be a guest on a number of podcasts around sales enablement over 2022, so I thought that I’d share some of the repetitive questions that have come my way with the goal of helping others as they journey through their enablement trials,...
Roderick Jefferson
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