Abstrakt is honored to have Roderick Jefferson, bestselling author of the book, “Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence” joined us to help our listeners bring their sales and marketing teams together. We learned a few things that really stuck with us. 1.) Teach your sellers about the journey your buyers go through 2.) For folks looking to get into Sales Enablement, make sure your performance is judged on top line revenue first and foremost – nothing else matters! Click here to listen to the full podcast!

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