Sales Enablement Excellence
If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary. In this episode, my...
Making Smart Budget Decisions for 2025: A Strategic Guide for Sales VPs and CROs
As an enablement leader, I’ve been fortunate to work with and learn from some amazing VPs of Sales and CRO over my 25+ year career. I’ve seen them move into companies with some great aspirations, amazing passion, & strategy. Unfortunately, they rarely stay in...
Innovative Approaches to Sales Success
In this conversation, Roderick Jefferson joins the team at Membrain to unpack the evolution of sales enablement into broader revenue and go-to-market enablement. Listen as Roderick shares his invaluable insights on aligning business lines, measuring revenue impact,...
