Innovative Approaches to Sales Success

Innovative Approaches to Sales Success

In this conversation, Roderick Jefferson joins the team at  Membrain to unpack the evolution of sales enablement into broader revenue and go-to-market enablement. Listen as Roderick shares his invaluable insights on aligning business lines, measuring revenue impact,...
Transforming Sales Productivity

Transforming Sales Productivity

of sales enablement. Our exploration begins with the first big idea, which challenges the status quo by emphasizing the importance of GTM (Go-To-Market) transformation over traditional sales enablement strategies. We analyze how this shift in focus can revolutionize...