The Buyer’s Journey Runs through Field Operations

The Buyer’s Journey Runs through Field Operations

by | Apr 13, 2023 | Blog

For growth-driven businesses, the buyer journey needs to take priority over the seller journey. “We have to think about accountability to the buyer for each go-to-market team,” says Roderick Jefferson, author of Sales Enablement 3.0. “It cannot be about sales above...
Leading Up with Roderick Jefferson

Leading Up with Roderick Jefferson

by | Apr 3, 2023 | Podcast

Roderick joins Mark Silverman to discuss what it takes to lead and manage up. He highlights the difference between managers and leaders. He explains why learning is a crucial part of leadership and underscores the value of having humility as a leader. He also offers...
Roderick Jefferson
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