LinkedIn’s most recent State of Sales Report, a global survey of thousands of salespeople and decision makers, reinforces the idea that sales technology is transforming the sales process.
The U.S. version of the State of Sales Report found that 73 percent of sales professionals are using technology to close more deals. And almost all respondents (97 percent) said that sales tech is either important or very important to closing deals.
Salespeople understand that sales tech can help streamline administrative tasks and gather intelligence about prospects. At the same time, decision makers say that human interactions remain crucial to the sales process, and it’s critical that sales tech enhance personalization.
To gain further insight into the future of sales technology and how it will continue to transform the buying and selling process, we asked sales influencers this question: “How do you anticipate sales tech will change (and change the sales process) over the next five years?”
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