Reducing Friction Between RevOps & Enablement
In this episode of RevOps Unboxed, Sandy Robinson sits down with veteran Roderick Jefferson, CEO and Fractional GTM Transformation Leader at Roderick Jefferson & Associates. They discuss how RevOps and revenue enablement should work together, removing friction and...
Sales Enablement Excellence
If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary. In this episode, my...
Innovative Approaches to Sales Success
In this conversation, Roderick Jefferson joins the team at Membrain to unpack the evolution of sales enablement into broader revenue and go-to-market enablement. Listen as Roderick shares his invaluable insights on aligning business lines, measuring revenue impact,...
Transforming Sales Productivity
of sales enablement. Our exploration begins with the first big idea, which challenges the status quo by emphasizing the importance of GTM (Go-To-Market) transformation over traditional sales enablement strategies. We analyze how this shift in focus can revolutionize...