Innovative Approaches to Sales Success
In this conversation, Roderick Jefferson joins the team at Membrain to unpack the evolution of sales enablement into broader revenue and go-to-market enablement. Listen as Roderick shares his invaluable insights on aligning business lines, measuring revenue impact,...
Transforming Sales Productivity
of sales enablement. Our exploration begins with the first big idea, which challenges the status quo by emphasizing the importance of GTM (Go-To-Market) transformation over traditional sales enablement strategies. We analyze how this shift in focus can revolutionize...
Business Leaders of America Podcast
In our conversation, Roderick delves into his journey of transforming sales processes for many large and mid-size companies. He also shared a captivating story about his near-death experience and the invaluable lessons he learned from it. His deep insights and...
Tying Revenue Enablement To the Buyer’s Journey
In this episode, season 4 episode 37 of the Surf and Sales podcast. Roderick Jefferson joins Richard Harris and Scott Leese as we go deep on some amazing topics. Understanding and navigating corporate politics Stop doing presentations and start having conversations....
