Beyond the Title: The Importance of the Human Side in Leadership
AI… AI… AI… Now that I have your attention, let’s talk about humanity! While I am firm proponent, strong adopter, & believer in the fact that artificial intelligence has changed (better & worse) the world forever, as leaders we often...
Unlocking Growth: Transitioning From Sales Enablement to Revenue Enablement
I’m seeing two growing, trending (no, not more layoffs) conversations across my so my social media channels recently. BIG shoutout to Jonathan Kvarfordt for the incredible LinkedIn post that compelled me to share my thoughts & experience around this topic! How to...
The Buyer’s Journey Runs through Field Operations
For growth-driven businesses, the buyer journey needs to take priority over the seller journey. “We have to think about accountability to the buyer for each go-to-market team,” says Roderick Jefferson, author of Sales Enablement 3.0. “It cannot be about sales above...
Optimizing Sales Performance: The Role of a Fractional Enablement Leader
While the list is immeasurable and will continue to change based upon the maturation cycle of a company, the two most important functions of a sales enablement practitioner has, is, and will always be focused on partnering with sellers to, “Accelerate speed-to-revenue...
