The global pandemic has impacted every aspect of our daily lives. It has forced business-to-business (B2B) buyers and sellers to embrace doing business digitally in a huge way. In Sales Enablement PRO’s State of Sales Enablement Report 2021, 70% of the respondents reported that their company’s sales process has become more challenging over the last 12 to 18 months. This shift has turned the B2B buyer-seller engagement on its head and whether we like it or not, this digital shift is here to stay.
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