Roderick’s Articles

Artificial Intelligence (AI) is no longer just a buzzword in sales—it’s a game-changer & here's a hint... It's only going to get crazier than you could imagine! By automating processes, offering real-time insights, and enabling hyper-personalization, AI is...

As we move into 2025, planning your Sales Kickoff (SKO) becomes an even more critical endeavor. The SKO is more than a mere gathering of your sales team; it’s the launchpad for a successful year ahead. An SKO done right aligns your team on strategy, motivates them,...

As an enablement leader, I’ve been fortunate to work with and learn from some amazing VPs of Sales and CRO over my 25+ year career. I’ve seen them move into companies with some great aspirations, amazing passion, & strategy. Unfortunately, they rarely stay in...

How many times have been preparing for an upcoming work week and found yourself saying, “Where did my weekend or vacation go? In the hustle and bustle of our daily lives, it's easy to forget that life is short and precious. We often get caught up in routines and...

I’ve been blessed to be a strategic advisor for several start-ups and invariably the same question comes up, “When should we hire a VP of GTM Enablement and what should we look for in this person?” As a startup founder or CEO, one of the most pivotal decisions...

THIS BLOG WAS ORIGINALLY POSTED ON SALESENABLEMENTPRO.COM Enablement practitioners are called upon to be agile, creative, and adaptable when it comes to scaling their programs to help build collaboration and cohesion among siloed teams within a revenue-facing...

I discovered early on in my sales career that a real conversation with a prospect doesn’t start until you hear your first objection. It's the pivotal moment that propels the interaction from surface-level exchanges to a deeper, more engaging dialogue. In this...

It’s no surprise that we are in the middle of B2B “conference season.” I’ve been honored to attend and/or provide the keynote for some AMAZING (Allego G2, B2B Sales & Marketing Exchange, CRO Summit, and Sales Enablement Collective Summit) conferences over the...

AI... AI... AI... Now that I have your attention, let's talk about humanity! While I am firm proponent, strong adopter, & believer in the fact that artificial intelligence has changed (better & worse) the world forever, as leaders we often forget about the...