Roderick’s Interviews on various
Podcasts
Decreasing Time to Revenue Requires Laser Focus on Customer Value
Alignmentpodcast.com’s Jeff Davis and Roderick Jefferson discusses the relationship between Sales Enablement and the strategic alignment of Sales and Marketing. For the full post, click...
Why Hope is Not a Sales Strategy
Selleration’s Nick Rini and Roderick Jefferson discusses the op issues facing sales leaders and sales reps.
What Sales Enablement Metrics Really Matter?
Selleration’s Nick Rini and Roderick Jefferson discusses the op issues facing sales leaders and sales reps.
Successful Sales Enablement & Succession Planning
Vengreso’s Mario Martinez Jr. and Roderick Jefferson discusses the vital role sales enablement plays in sales organizations, how today’s businesses need to seriously consider what approaches to succession planning and team member placement work in the modern era,...
Building A World Class Sales Enablement Program With Roderick Jefferson
Learn Roderick Jefferson’s definition of Sales Enablement and his expectations for creating a winning team. For the full post, click...
The Critical Role of the Front Line Sales Manager
Sales Enablement Lab’s Thierry van Herwijnen and Roderick Jefferson discusses what makes a great front line sales manager, the importance of coaching and how you develop a coaching program.
Driving Incremental Revenue Through Sales Enablement
What if sales enablement stopped being perceived as a cost center? What if, instead of thinking of it as training, or onboarding, or the resting place for an organization’s broken things, we thought of sales enablement as a strategic investment—a proactive function...
Listen, Fix, or Solve? Using Sales Enablement To Drive Incremental Revenue
Seismic’s Daniel Rodriguez, Allyssa Drury and Roderick Jefferson discusses why every time Roderick starts a conversation with a sales person, he asks the same three part question: Do you want me to listen, do you want me to fix, or do you want me to coach?