In this episode of the BusinessBuilder's Playbook, host David Bush sits down with Roderick Jefferson — the man who literally coined the term "sales enablement" — to unpack what it truly takes to build scalable, predictable revenue in an AI-driven world... and what it costs when you build success at the expense of everything else that matters.

Roderick doesn't just bring two decades of enterprise sales and enablement expertise to the table. He brings something far rarer — the perspective of a man who flatlined in a hospital, was brought back to life, and used that second chance to completely rebuild how he leads, communicates, and operates.

Host David Bush guides the conversation with precision, drawing out the frameworks, philosophies, and hard-won lessons that have made Roderick one of the most sought-after voices in modern go-to-market strategy.