Roderick Jefferson, one of the founding members of the Sales Enablement Society and a top sales leadership guru joins the podcast to share an excerpt from his Amazon bestselling book, “Sales Enablement 3.0: The Blueprint to Sale Enablement Excellence” & to teach us how to focus on the buyer experiences rather than the goals and intentions of the seller. Problems get prioritized, while products do not. Roderick shows us how to create experiences that are shared by both the buyer and the seller, creating more wins and more satisfied customers.
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