Roderick Jefferson joins Tim Hughes as he discusses his upcoming book, “Sales Enablement 3.0 – The Blueprint to Sales Enablement Success” In this #TimTalk we are going to talk about Roderick’s Amazon #1 bestselling book “Sales Enablement” 3.0. Roderick explains how his book is the Blueprint for Sales Enablement and how it places structure on an area which is often misunderstood. We also talk about how sales enablement’s function is to provide leadership right across the sales and and marketing function.

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