Sales Enablement 3.0 Is Both an Art and Science! There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with Sales leaders to understand their wants, needs, and expectations.
At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy!
This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring and iterating a world class sales enablement organization.
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Meet the Author
Roderick Jefferson is the CEO of Roderick Jefferson and Associates. He is a sales enablement practitioner, global keynote speaker, and acknowledged thought leader with 20+ years of experience in the sales enablement space. He has won numerous awards including being selected as:
- 2021 SellingPower Lifetime Achievement Award
- 2021 LinkedIn Top 15 Sales and Marketing Influencer
- 2020 Morning Brew Media Top Sales Influencers to Follow
- 2020 LinkedIn Top 15 Sales and Marketing Influencer
- 2019 Brainshark Top 15 Social Media Influencer
- 2019 Sales Hacker Top 10 Sales Consultant
- 2015 SiriusDecisions Sales Onboarding Program of the Year
Roderick is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society. He is also a member of several Advisory Boards, including Capella University, Autobound.ai, Visionyze, Sales for the Culture, and Selleration Inc.
Prior to founding Roderick Jefferson and Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, and AT&T.
When not working on sales enablement projects and programs, he can be found perfecting the art of barbecuing or playing on his bocce court with his family.