Sales Enablement 3.0

The Blueprint to Sales Enablement Excellence

Sales Enablement 3.0 Is Both an Art and Science! There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with Sales leaders to understand their wants, needs, and expectations.

At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy!

This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring and iterating a world class sales enablement organization.

Preorder Sales Enablement 3.0 today to receive a hardbound signed copy!

* All books will ship within (72) hours of order confirmation

Meet the Author

Roderick Jefferson is the CEO of Roderick Jefferson and Associates. He is a sales enablement practitioner, global keynote speaker, and acknowledged thought leader with 20+ years of experience in the sales enablement space. He has won numerous awards including being selected as:

  • 2021 SellingPower Lifetime Achievement Award
  • 2021 LinkedIn Top 15 Sales and Marketing Influencer
  • 2020 Morning Brew Media Top Sales Influencers to Follow
  • 2020 LinkedIn Top 15 Sales and Marketing Influencer
  • 2019 Brainshark Top 15 Social Media Influencer
  • 2019 Sales Hacker Top 10 Sales Consultant
  • 2015 SiriusDecisions Sales Onboarding Program of the Year

Roderick is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society. He is also a member of several Advisory Boards, including Capella University, Autobound.ai, Visionyze, Sales for the Culture, and Selleration Inc.

Prior to founding Roderick Jefferson and Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, and AT&T.

When not working on sales enablement projects and programs, he can be found perfecting the art of barbecuing or playing on his bocce court with his family.

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