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Sales enablement is in the middle of a slight overhaul. Covid-19 has accelerated the need to (virtually) help sales teams cater to buyer needs on the buyer’s terms, providing them with the content and information they need at the right time. Enter Sales Enablement 3.0, where we go from old-school sales enablement techniques to new-school engagement that puts the customer at the center of it all. Roderick Jefferson has been at the forefront of the sales enablement movement for his entire career, as a thought leader, a practitioner global keynote speaker, & a bestselling author.

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