Impacting Business Strategy Through Enablement

Impacting Business Strategy Through Enablement

THIS BLOG WAS ORIGINALLY POSTED ON SALESENABLEMENTPRO.COM Enablement practitioners are called upon to be agile, creative, and adaptable when it comes to scaling their programs to help build collaboration and cohesion among siloed teams within a revenue-facing...
The Buyer’s Journey Runs through Field Operations

The Buyer’s Journey Runs through Field Operations

For growth-driven businesses, the buyer journey needs to take priority over the seller journey. “We have to think about accountability to the buyer for each go-to-market team,” says Roderick Jefferson, author of Sales Enablement 3.0. “It cannot be about sales above...